The campaign strategy involves addressing the high levels of disinformation circulating in the digital sphere, particularly on platforms like YouTube, Instagram, and Facebook. By utilizing these channels, the campaign endeavors to counteract disinformation and provide accurate, reliable, and potentially life-saving information to the target audience.
KEY ELEMENTS OF THE CAMPAIGN: VISUALIZING THE RISK
By personifying the virus, Quant’s campaign seeks to humanize the threat of COVID-19. This visual representation aims to convey the seriousness of the virus in a relatable and impactful way, fostering a better understanding of the risks involved.
The campaign is strategically positioned on major digital platforms where disinformation is prevalent. It aims to counteract false narratives, providing the youth audience with accurate information about COVID-19, its risks, and preventive measures.
CAMPAIGN CONCEPT: “SEE THE RISK, STOP THE SPREAD”
Our campaign concept, titled “See the Risk, Stop the Spread,” encapsulates the essence of bringing the virus into human form. It communicates the urgency of recognizing the potential dangers posed by COVID-19 and emphasizes the role of individuals in preventing its spread.
Key Campaign Highlights:
The campaign introduces a visual representation of the virus in human form, making the threat more tangible and relatable for the youth audience.
By strategically placing the campaign on platforms prone to disinformation, Quant aims to counteract false narratives and provide accurate information to combat COVID-19 misinformation.