We are thrilled to unveil the successful execution of the ‘XL Tiles, XS Prices’ sales campaign by Porcelanosa—an exceptional endeavor that seamlessly marries luxury and affordability in the realm of large tile formats. This campaign is meticulously crafted to resonate with the discerning tastes of the upper middle class and beyond, offering an exclusive selection of large tiles that redefine elegance without compromising on quality. Porcelanosa invites you to indulge in opulence without boundaries through a multichannel approach that spans TV, radio, billboards, city lights, and robust social media engagement.


‘XL Tiles, XS Prices’ embodies the spirit of luxury made accessible. Our exclusive selection of large tile formats brings a touch of opulence to spaces, catering to the refined tastes of the upper middle class and above. Porcelanosa stands as a testament to the notion that elegance should not be a luxury exclusive to a select few—it should be within reach for all.

Porcelanosa is committed to delivering excellence in every tile. Despite the affordability angle, we refuse to compromise on quality. Each large tile format reflects the meticulous craftsmanship and attention to detail synonymous with the Porcelanosa brand, ensuring that our customers experience not just style but enduring quality.

To ensure the widest reach and resonance, the ‘XL Tiles, XS Prices’ campaign employs a comprehensive multichannel approach. From captivating TV and radio advertisements to attention-grabbing billboards and city lights, we’ve created a presence that extends seamlessly into the digital realm through robust social media engagement. This strategy ensures that our message reaches our audience wherever they are, fostering brand awareness and engagement.


In the realm of large tile formats, Porcelanosa presents ‘XL Tiles, XS Prices,’ inviting you into a world where luxury seamlessly converges with affordability. This campaign is not just a promotion; it’s an invitation to reimagine your living spaces with a touch of opulence, all within a budget that makes style accessible.

Key Campaign Highlights:

Discover a curated collection of large tile formats that redefine elegance, carefully selected for those who appreciate sophistication without compromise.

Immerse yourself in the campaign through captivating TV and radio spots, eye-catching billboards and city lights, and a dynamic social media presence that keeps you connected in the digital landscape.

Porcelanosa’s commitment to affordability doesn’t mean compromising on quality. Experience the perfect blend of style and savings as you indulge in the luxury of ‘XL Tiles, XS Prices.’

Concept 1

Key Visual

Facebook, Instagram


A few large tiles quickly fill in the screen. VO and SUPER: ”XL sizes...”
VO and SUPER: ”...XS prices.”
VO and SUPER: ”Great quality tiles are more accessible than ever with 30-70% off only in Primera. Don’t miss the summer sale!”

Concept 2

Key visual
Key visual
Key visual

Facebook, Instagram


We see a beautiful interior. SUPER: ”Great quality costs a ton of money.”
It gets corrected into ”Great quality costs reasonable money.”
We see another beautiful interior. SUPER: ”A bathroom like this is totally out of my reach”
VO: ”Don’t miss the great summer sale in Primera and make all your interior dreams come true! Primera Group”
which instantly gets corrected into ”A bathroom like this is actually totally within my reach.”